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Web Survey Bibliography

Title Two online surveys of Italian Internet audiences: a summary of findings
Author Magistretti, S.
Source Modern Italy, 6, 2, pp. 171-180
Year 2001
Access date 14.06.2005
Abstract This article describes the main results of separate online surveys on two partly differentiated Italian Internet audiences. It argues that the two show more traits in common than dissimilarities and that their common characteristics are widely shared by the millions of Italian Internet users. On a comparison of the sample to the country as a whole, it emerges as better educated, more open-minded, more affluent, and young to middle-aged. These Internet audiences do not trust television, they rely on the Internet to provide them with news, entertainment, goods and services, and they are quite similar to other Internet users elsewhere in western Europe.
Access/Direct link Journal (abstract)
Year of publication2001
Bibliographic typeJournal article
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Web survey bibliography - Italy (57)

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